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IPTC Releases Photo Metadata White Paper


IPTC Releases Photo Metadata White Paper

Tokyo, June 06, 2007. Building better ways to catalogue and search for images has led to an important white paper just approved by the International Press Telecommunications Council. At its annual general meeting held in Tokyo last week, more than 50 IPTC delegates from around the world unanimously approved publication of the Photo Metadata White Paper.

It outlines photo work flow at many types of agencies that buy, sell and use images, and offers crucial suggestions for expanding the amount and types of metadata that are embedded in photos. The white paper targets the entire photo industry, not just journalists.

"Anyone who works with photos professionally needs to read this IPTC white paper," said Walter Baranger of The New York Times. "For nearly 15 years, the current IPTC photo header has been in virtually universal use in news photos worldwide and enjoys astonishingly wide support outside the news industry.

But such important issues as indexing multimedia packaging and rights management have led to a consensus at IPTC that it's time to add important new features. This paper outlines the problems and solutions, and its applicability to video and other multimedia is obvious."

The white paper is available at no cost from http://www.iptc.org.

Its publication comes shortly before the 1st International Photo Metadata Conference in Florence, Italy, on 7 June ? more information available at http://www.phmdc.org. Held in conjunction with CEPIC Congress 2007, this event is organized by two major news industry organizations, IPTC and Ifra, and is sponsored by Adobe Systems Inc.

In other business at the IPTC general meeting, members unanimously re-elected Stephane Guerillot of Agence France-Presse as their chairman, and elected an international slate of directors. The meeting was IPTC's largest gathering in its 43-year history and it was hosted by NSK, the Japanese Newspaper Publishers and Editors Association.

The IPTC membership roll continues to grow as its work expands in such diverse fields as sports results, event databasing, and text and image metadata. At this meeting the IPTC membership also agreed to launch a public testing phase for two of its new members of the family of G2-Standards: NewsML-G2 and EventsML-G2.

Our membership's growth, especially in Asia, shows that IPTC's standards are needed now more than ever, " said Michael Steidl, the IPTC's managing director. "The Internet has caused the news industry to make rapid changes toward multimedia business. This effects the way it packages and presents journalism, and our standards are making sure that technical and language barriers don't stand in the way."

The next regular meeting of the IPTC will be held in Prague, Czech Republic, in October 2007.

The IPTC, based in Windsor, England, is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards that are used by virtually every major news organization in the world.

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