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Panoramic Ad Format - interactive, immersive, panoramic ad experience


Advertisers and publishers can now use Microsoft's Advertising SDK for Windows 8 to build Ad Pano, an ad format that began as a concept from one of the company's co-ideation sessions with its partners last year. The panoramic ad format, which can also be used in Microsoft's apps for Windows 8, features a series of 15 still images designed to stimulate a stop-motion video.

Ad Pano "gives advertisers unlimited storytelling potential to customize their ad experience to deliver an interactive, immersive, panoramic ad experience comparable to a magazine fold-out," Jennifer Creegan, GM for display advertising experiences at Microsoft Advertising, notes in a blog post.

Read more on ClickZ.com

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