Software and OS giant Microsoft has launched Ad Pano, its brand new
advertising platform for Windows 8, aiming to bring its latest operating
system closer to the hearts of marketers and advertisers. Ad Pano
promises a rich and active anchor ad experience that can run across
Windows 8, Bing, Xbox, Skype, and apps.
Pleasing to Marketers and Advertisers
This new advertising platform gives advertisers an opportunity to
create an immensely interactive and panoramic ad experience to
consumers, which inspired the name Ad Pano. It can go with a series of
15 images that can simulate video like a flip-book.
Comparable to iAd
The Ad Pano shares similar features with Apple's iAd that was
released a few years back. The iAd tried to bring a richer experience to
smartphones as compared to static banner ads using specialized ad
units. What Ad Pano tries to accomplish is to offer a better multiscreen
journey that will give consumers the various screens and interplay of
The world saw Ad Pano first at the Cannes Lion International Festival
of Creativity in France just this week. The advertising platform is now
available in the US and UK to all publishers and advertisers using
Microsoft Advertising SDK for Windows 8.