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Microsoft's Ad Pano Makes Windows 8 Appealing To Advertisers


Software and OS giant Microsoft has launched Ad Pano, its brand new advertising platform for Windows 8, aiming to bring its latest operating system closer to the hearts of marketers and advertisers. Ad Pano promises a rich and active anchor ad experience that can run across Windows 8, Bing, Xbox, Skype, and apps.

Pleasing to Marketers and Advertisers

This new advertising platform gives advertisers an opportunity to create an immensely interactive and panoramic ad experience to consumers, which inspired the name Ad Pano. It can go with a series of 15 images that can simulate video like a flip-book.

Comparable to iAd

The Ad Pano shares similar features with Apple's iAd that was released a few years back. The iAd tried to bring a richer experience to smartphones as compared to static banner ads using specialized ad units. What Ad Pano tries to accomplish is to offer a better multiscreen journey that will give consumers the various screens and interplay of the content.

The world saw Ad Pano first at the Cannes Lion International Festival of Creativity in France just this week. The advertising platform is now available in the US and UK to all publishers and advertisers using Microsoft Advertising SDK for Windows 8.

Source: http://www.thirdeyemovement.org/

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