Google created a virtual reality tour of New York’s most iconic holiday displays

Google helped wannabe visitors of Fifth Avenue in NYC to experience the iconic holiday window displays and check them out in virtual reality. And this is really a great initiative, but wait…
and see the implementation below.

The company has partnered with more than a dozen major retailers to create Window Wonderland, a VR experience that lets anyone explore the lights and sounds of the season using Google Cardboard or Google’s own headset, Google View. The tour lets viewers zoom in on displays and even listen to audio guides from stores’ creative directors as they talk about the process of creating the magic seen by more than 5 million visitors every year.

To create the experience, Google’s Art, Copy & Code projects team took hundreds of high-resolution photos at 18 retailers like Burberry, Bloomingdale’s and Saks Fifth Avenue and stitched them together to create a “life-like panorama.”

What I do not really understand is why Google hired panoramic photographers who could only provide substandard final stitched panoramic images without a Zenith and/or Nadir patch, ie. retouch….

image quality window wonderland google

See details on Google’s project page here >>>

or check out our quality guidelines here >>>

Spread the Panoramic Love

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